Project:
Creative direction for all print and digital collateral for non-profit organization
Client:
Women Donors Network is a nonprofit organization working to advance a just, equitable, and sustainable world by leveraging the wealth, power, and community of progressive women donors. Members contribute $175 million annually to progressive causes through individual and collective giving.
Project Expertise:
Creative Direction
Collateral Design
Branding
Event Marketing & Design
Design Lead for an evolving brand
I am the organization’s design lead for a range of needs, including promotional material, event collateral, brand design, and publications. My long relationship with the organization has enabled me to refine and evolve the brand slowly over time with each design opportunity.
New campaigns and visual stories
Thanks to the long-term trust gained from delivering consistent, high quality and high impact design for regular annual publications, Women Donors Network has engaged me on developing several special campaigns and projects. Several projects required the evolution of existing brand assets for newly targeted audiences.
The takeaways
The advantages of having a long-term client are many, but foremost for me is having the opportunity to live inside an evolving brand – discovering what an organization does, why they do it, and for whom they do it. I’ve gotten deep experience in:
• Overall project management
• Brand development
• Leading the team’s internal creative and review process
• Production planning and execution
• Creating opportunities for marketing to audiences
